Home » General Health » What’s The Difference Between SEO And SEM?

As a marketer, you should have realised that the search engine results page is divided into two main parts. The first one is the part of the organic results while the second one is the paid search results part. This is crucial because it will help you to understand the difference between SEO and SEM.

In SEO the main goal is to ensure that your website ranks in the organic part of search engine results. On the other hand, SEM aims at helping your website to rank in the paid section of search engine search results.

Therefore, the main difference between SEO and SEM is; in SEO you optimise your website to get purely organic traffic from search engines. In SEM, you incorporate Google Advertising strategy such as PPC to get visibility and traffic from both paid and organic search.

Main features of SEO vs SEM

As a marketer, you might be asking yourself about the best option to take to boost your business. The best way to make this important decision is to understand both SEO and SEM.

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SEO

In SEO, you incorporate content marketing, keywords and search terms to tap the organic search traffic. This model is non-paid. There are several types of SEO that you can adapt to get organic traffic to your website. These include; on-page SEO, technical SEO, and off-page SEO.

SEM

It is important o realise that SEM encompasses a lot of practices including SEO. This is because, in SEM, you will also require to fulfil the SEO practices as highlighted. In addition to SEO practices, SEM also encompasses PPC. PPC has its features and practices that you should follow to get the desired results.

Some of the main practices in SEM include;

Bidding – This means that you must bid for a specific keyword and pay for the search engine to show your ads.

Quality score – Making sure that your ad matches the needs of your target customers.

The best thing to do as a marketer is to focus on both SEO and SEM. This will help you to get both short term and long-term results. If you are getting started an

For help on SEO and SEM, contact Anchor Digital. These are professional digital services providers who will help you grow your business through various digital marketing services.

Published at: Recent Health Articleshttp://recenthealtharticles.org

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