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During the past five years and throughout what has been a difficult time financially for many businesses, more and more entrepreneurs, small businesses and medium sized companies have realized that active networking is absolutely essential to business growth, particularly for start ups and small businesses which may not have a large advertising budget, or a long list of contacts they can reach out to or rely on to spread the word about themselves or their company and the type of services or products they offer. Love it or hate it, networking for business is here to stay and it is fast-becoming a big part of the overall strategic plan for our business now and in the future.

During Wireless Connection Guys the past few years in particular, there has been a shift in the way people are buying and who they are buying from. The hard sell no longer works quite as well as it did in the past and people are now buying from people they know and trust. The difficulty facing many smaller businesses is that our advertising budgets don’t quite stretch to the same size as those of bigger brands, so we must engage and interact with people as much as possible through networking to promote ourselves and our brand and gain maximum exposure. By circulating and meeting others on a regular basis, we build up trust and relationships with others.

Many businesses today utilize in depth marketing plans which contain many of the tools and strategies we need for our business to succeed social media marketing, content marketing, direct marketing and inbound marketing are just some of the buzzwords and phrases we have become familiar with in recent years, but many of us have realized that while these marketing strategies are essential and have their place in our business plan, we must not forget the value of “Word of Mouth” marketing and the opportunities that networking can bring.

Networking is all about building relationships with others and getting to know people. The aim is to make new friends and contacts who, over time, you will get to know well and build up trust with. Networking is a two way street and it is worth keeping this in mind, particularly if you are new to networking. It is natural to want to get in there and start telling everyone about what your business does best and how you can change people’s lives with your services, but the reality is that if you really want networking to work for you, you do have to take a more measured and relaxed approach and allow things to unfold at a natural pace.

Finally, do arrange one to one meetings outside of the networking meetings. These are absolutely invaluable for getting to know people properly and really finding out about their business and services. By arranging one to one meetings we take the most proactive approach possible in trying to grow our business and you never know you just might arrange a one to one meeting with someone who turns out to be a friend, a client, a customer, or even someone who will refer you to another person they know who needs exactly what your business provides.

Published at: Recent Health Articleshttp://recenthealtharticles.org

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