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While it was my job to secure the lowest possible rates while advertisers were slashing their print budgets, I knew the cuts and harsh negotiations were killing the industry that provided me with work. I was instructed to negotiate agreements that I felt truly benefited neither advertiser nor publisher. I have heard every publisher new idea from changing print design layouts to renting e-reader devices to sell content and I have yet to hear a game-changer.

While I am probably considered young to the newspaper Industrial Lighting Guys I do have traditional reading habits. I am a huge fan of fiction and read as much as time allows. The Kindle and other e-readers are brilliant devices offering brilliant distribution models, but I still do not own one. I love the feel of a book in my hands and truly enjoy shelving another completed edition to the collection. Will I eventually buy a Kindle? Probably. But I will hold out as long as I can. And magazines offer an experience that cannot be duplicated on a website. I only read a handful of magazines that fulfill my top interests; sports, science and current affairs.

A website cannot offer a sense of completion from flipping from cover to cover and I actually enjoy looking at print ads in magazines (however, I am an ad geek). When it comes to hard daily news I trust only one source…newspapers. But I don’t read them in print. I prefer consuming my news from discussion boards and reading headlines from newspaper websites across the nation. If I want to discuss the gubernatorial race in Illinois, I want to read about it from the local newspaper, not from a cable news show and not from an online blogger.

One major hurdle for newspaper sales teams was that the readership auditing for the print product was measured very differently from its younger online brother. Media buyers were not able to provide their clients with a trustworthy measurement if one attempted to combine the readership data. The only option was to separate the two medium as completely different ad vehicles. Not to mention ad costs were drastically lower for the website if compared to print media.

Published at: Recent Health Articleshttp://recenthealtharticles.org

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