Home » Workouts » A New Twist on marketing 3PL Warehousing Space and Services

As the 3pl warehousing space gets more crowded, the challenge for finding new customers is becoming paramount. Where does a 3PL start, when looking for a customer? Especially, since customers can come in all shapes and sizes. You could have a young e-commerce company, which has been content with working on drop ship basis with their vendors, suddenly deciding to host inventory. You could have a WHOLESALE distributor, who have had his own warehouse building, but has now grown too big for it. Most of the businesses that go un-harnessed fall into the category of small and medium sized businesses looking to outsource their operations to an order fulfillment company.

For businesses looking for 3pl services , tool of choice undoubtedly is the online search engine. The problem that the 3PL face is that a search engine can only host so much information on the first few pages. Most of these spots are taken up by the heavy hitters in the industry, leaving the smaller 3PLs, or newer entrants, at a disadvantage. For smaller 3PLs it may be close to impossible to get that coveted spot on the search engines.

The main advantage with a vertical search engine, also known as a warehousing directory, is that customers visiting a specialized search engine are much closer to making a decision, as opposed to a visitor browsing on the general search engine. The industry insiders are speculating that the vertical search engines which are industry specific will play an important role in the near future. To the point that they may even threaten the dominance of Googles and Yahoos when it comes to searching for businesses.

It is not hard to see that a favorably positioned vertical search engine on Google search will allow the users searching for a warehouse to perform more informed searches using criterion such as geographic location and services offered. The warehouse seekers now have a much better tool at their disposal as opposed to sifting through pages of information which may or may not be relevant.

Published at: Recent Health Articleshttp://recenthealtharticles.org

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