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Marketing is an essential part of running a successful painting business. No matter how good you are at performing expert paint work, it won’t help you if you don’t have a marketing strategy in place to market and sell the services which you offer.

In this article we look at how efficient painting business marketing strategies can help your company get the painting jobs you need on a regular basis. We away suggestions and ideas on placing this kind of a marketing plan with each other.

Marketing and branding Strategy

Right from the begin you need to set out to build a brand name. Give some ideas to how you want to form public perceptions of your business. A great name and logo design can give your brand visible representation but there is a lot more to it than that. A winning brand strategy is to have the right attitude and to embrace a business approach that will make sure that you gradually start to develop a great reputation. Make an effort to become referred to as a dependable company that always satisfies and surpasses consumer expectations.

Painting Niche Markets

Before you decide to can start to develop a marketing strategy you require to know exactly what painting services you plan on selling. Depending on the size of your local market and the number of rivals you may decide to focus in one particular region or to be a ‘jack of all trades’.

The market can basically divided into two wide locations, outside and interior painting. Exterior or outdoor painting work is usually easier to get as people are not as likely to do it them selves expected to the recognized danger of getting out of bed on ladders. The great thing about outdoor painting work is that customers are usually much less demanding chances are they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to an a lot greater extent though, especially for multi story buildings. You don’t even have to restrict yourself to house painting as all kinds of buildings require painting from time to time.

Market Study

Do some thorough market study and identify all of the possibilities that are available in the market. You also need to try to understand who your customers are most likely to be and how you can market your service to them in a way in which they will react positively. Put together some customer profiles and chat to a couple of common clients to find out more from their prospective. Get into the customers shoes and attempt to know what they are searching for in a painting company.

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